Donate the DifferenceStart

Issue 00 · a manifesto in five cuts

Everyno is ayes tosomething.

Scroll. It takes about a minute. Then you get a number to text.

01 · the machine

Somebody spent real money today making you want a croissant.

Points for spending.

Cashback for spending.

Round-ups for spending.

Every app on your phone has a reward for buying the thing. The whole economy is tuned to the moment you tap.

02 · the flip

Nobody rewards
you for not.

Walking past the bakery. Closing the tab with the sneakers in the cart. Skipping the third round. Those are choices too. They just never show up anywhere.

Until now

03 · how it works

Text what you didn't buy.

  1. 1. Pick one thing you actually want. A bike. A trip. A guitar.
  2. 2. Every time you skip something, text it with the price.
  3. 3. The full amount counts toward your thing. 10% gets pledged to a charity matched to what you skipped.
  4. 4. Sunday, your issue drops. One tap and the week's pledges go out.

Text message · now

croissant 5
No croissant. +$5. Bike: $155 of $500 (31%). $0.50 pledged to Feeding America (~5 meals). Somewhere an ad budget just wept.
uber 18
No uber. +$18. Bike: $173 of $500 (34%). $1.80 pledged to Water.org. Intent 1, impulse 0.

04 · the math

One no. Two yeses.

yes to you

+$5 toward the bike

The whole price you didn't spend moves your goal.

yes to someone else

$0.50 to food access

Croissant, Feeding America. Rideshare, Water.org. Sneakers, Dress for Success.

We never touch your money. Pledges stack up in your ledger. On Sunday you give them yourself through Every.org.

05 · your one thing

What are you saying yes to?